Bluetooth Mobile Marketing
Bluetooth is a technology that enables seamless transmission of data across the airways. Most of the mobile phones, laptops and even the input peripherals such as keyboards and mouse now come with this engineering enabled. Obviously, we're talking mainly about mobile phones here, and if you want to be sure your phone supports Bluetooth, check out a cell phone review website. In these times, you might have heard a lot about Bluetooth based mobile marketing strategies. What exactly is this form of mobile marketing technique and what is its effectiveness? Is there any kind of limitations for Bluetooth mobile marketing? In the following section, we will be considering all these aspects in detail.
Quite often, a mobile advertising agency will conduct Bluetooth mobile marketing in the following manner. The mobile advertiser will set up "hotspots" that transmit brief messages. A consumer has to walk by this location; if they have access to a Bluetooth enabled mobile phone, they will receive the concise messages. One can find the successful implementation of this technology near shopping malls and points of interest. The consumer will be interested in the latest offers available and will act accordingly! The hotspot is nothing but a Bluetooth transmitter connected to a content management system. It will enable the creation and propagation of mobile messages for the advertisers.
Bluetooth mobile marketing has its share of advantages and disadvantages. We will concentrate on the vantages and then look into the perils. During the initial days, mobile advertising agencies liked to convey their ideas via brief SMS and MMS messages. In many parts of the country and in other nations, incoming SMS and MMS messages are chargeable. Thus, the consumers hated the entire concept of mobile marketing because they had to pay for something, which never generated any levels of interest in them. In order to combat the situation, advertising companies' implemented permission based retrieval of SMS and MMS. On the other hand, if we consider Bluetooth marketing, we are looking into one of the free forms of a message transmission system.
The high transfer speeds of the system will enable the advertisers to integrate content rich multimedia messages on their advertisements. You need not have to rely on your cellular service provider in order to participate in this kind of marketing strategy. In many developed and developing countries, you will find the most effective and productive use of Bluetooth mobile marketing paradigms. As mentioned earlier, there exist minor problems for the domain.
Most of the Bluetooth enabled mobile phones have the option to turn off the technology temporarily. Hence, the advertiser works on probability factors. In SMS and MMS mobile marketing, the same advertiser is sure that the message is conveyed to the consumer. This is simply absent for Bluetooth mobile marketing. Likewise, the distance for which a hotspot can beam the messages is largely limited. The usual propagation distance is five to 10 meters. Unless the consumer is very close or near the hotspot, he or she will never receive the intended messages. Give it some thought and you will understand that this limitation can also be overcome by using a network based mobile marketing paradigm such as SMS or MMS marketing.