New Pictavision^® 5.0 Turns Camera Phones Into Real Cameras
Simple to use application from dotPhoto to unlock MMS revenue for carriers

Mobile Imaging Summit, Monterey, Ca. — October 12, 2005 — The cell phone industry has invested serious money subsidizing consumer purchases of camera phones during the past two years. Now the shocking truth: nobody cares! Consumers aren’t using their camera phones and carriers are missing out on millions of dollars of expected MMS revenue. 

The solution comes this week, when dotPhoto announces Pictavision® 5.0, a dramatic advancement that fulfills the promise of camera phones by making it extraordinarily easy for consumers to instantly upload their pictures from their camera phone to the Internet where they can share, preserve and tell their stories to anyone in the world. The announcement will be made from the floor of the Mobile Imaging Summit being held from October 10th through October 12th in Monterey, California. 

Available October 31, 2005, Pictavision 5.0 overcomes the very pain points that have prevented wide scale adoption of multimedia messaging by delivering an easy-to-navigate interface that requires no more technical skill than being able to press a camera phone’s “OK” button. Users simply point and shoot, hit OK and their pictures, videos and voice captions are instantly uploaded to www.dotPhoto.com, where a personal account is automatically created and where the photos are stored forever. 

“Consumers want impulse picture taking, as seen by the popularity of single-use cameras, and they are paying a premium to use disposables,” says Ivan Ruzic, CEO of dotPhoto, Inc. “Ironically, they already have the ability to take and share these same photos on their camera phones for much less, but they are not taking advantage of it because it’s too complicated and intimidating.” 

Pictavision 5.0 streamlines the process to take and send photos in batches. The pictures are automatically sent to dotPhoto where they can be published in a wide variety of formats, including traditional prints, merchandise, or in the dotPhoto Show, a one-of-kind multimedia presentation. The dotPhoto Show is automatically created whenever photos are uploaded to the site without requiring the consumer to download any additional software. Pictavision 5.0 is also the only wireless application that lets the user attach voice narration to their photos and videos from their camera phone images—allowing users to share their passions, preserve their memories, and tell their stories, quickly and easily. Once uploaded, users can choose to delete their pictures from their camera phone eliminating the burden of connecting their phones to their computers or accessing their storage medium. 

Pictavision 5.0 will be available to carriers operating on both BREW® and Java™ platforms. “The issue isn’t whether consumers want convergence in a single device,” says dotPhoto Chairman and CTO, Glenn Paul. 

“The issue is how to make camera phones easier and better than single-use cameras. Pictavision 5.0 does just that for pictures, voice captions, and videos. It’s fun, easy and it will unlock the revenue potential of MMS.” 

To learn more about Pictavision 5.0, please contact Tim Cifelli at 610-642-8253 or Tim@GregoryFCA.com.